Role: Co-Producer, Director/DOP
In collaboration with the creative team from J. Walter Thompson, Joey was tasked with producing content that would create an emotional connection with the public; helping convey how the families of servicemen and women are impacted by the Marine Corps Scholarship Fund.
A unique animal sanctuary located in Southern California, the Gentle Barn rehabilitates and gives shelter to abused and neglected animals who, in turn, work with therapists and counselors to help heal adults and children with similar stories.
The reality-styled documentary series tracks the founders' life mission and tells their extraordinary stories of rescue and rehabilitation; helping create public awareness to the plight of factory-farmed animals and neglected children.
Role: Executive Producer, Director
A collaboration with CBS's daytime star and social media intellect, Scott Clifton to develop a next-gen show about the "skeptical state" of American society.
SeedInvest hired Joey to collaborate on building a campaign for the first fashion brand ever to offer public investment via crowdfunding. The campaign raised over $1.4 million and counting, one of Seedinvest's most successful ad campaigns.
Role: Creative Director, Director of Photography
Joey was commissioned by to produce a unique video project for one of the young artists signed to Ellen's Eleven Eleven label. For all the kids featured, it was their first experience in front of the camera.
“Beautiful” was written by Linda Perry and made popular by Christina Aguilera. Music by Harvey Mason and performance by Savannah Robinson.
Role: Creative Director, Producer, Photographer
For the 45th anniversary of the Ford Mustang, a private group of investors commissioned designer Michael Leone and famed coach builders, Metalcrafters to re-design and build a limited run of Mustangs worthy of its founder’s name. Joey was honored to produce all the creative collateral required to market the vehicles.
Role: Strategic Direction, Producer, Director
Inspired by The Gentle Barn’s mission, Sun Chlorella Corporation sponsored a rescue operation and supplied the sanctuary with emergency nutrition for all the animals under its care. Rescued animals arrive malnourished, injured, and overloaded with toxins from a life of abuse and morbid neglect. The Gentle Barn uses Sun Chlorella to rebuild the animals’ immunity, detox their bodies and fortify their health with its plethora of nutrients.
This inspiring story and alignment of mission statements helped launch the company’s corporate social responsibility program in the U.S., while fueling support for The Gentle Barn Foundation’s important work.
Role: Director, Producer
A branding campaign conceived and executed for Sun Chlorella Corporation; a global brand who's flagship product is celebrated for it's nutritional value and healing properties.
In a small town just outside Calgary, Mary Ell just celebrated her 102nd birthday. As part of its tribute to Centenarians, Sun Chlorella Corporation sponsored this short testimonial interview to celebrate those who live life long and well.
Role: Creative Director, Producer
Birthing America is a web series documenting the trials and triumphs of midwives and their clients throughout the birthing experience, allowing viewers a glimpse into the process from decision-making all the way through delivery.
Role: Producer, Director
The Gentle Barn Foundation is a unique animal sanctuary that rehabilitates and gives shelter to abused and neglected animals who, in turn, work with therapists and counselors to help heal abused and neglected children with similar stories. The Gentle Barn teamed up with Mercy for Animals during an undercover investigation to rescue four baby cows from a Texas dairy rearing farm.
In collaboration with Telepictures, Joey was tasked with documenting one of the Foundation's rescues as content for The Ellen Show. The short film garnered millions of impressions resulting in thousands of donations for the Foundation, and was recognized by many activist blogs for its unique ability to convey an important animal rights issue without traumatizing the viewer.
Role: Content Producer, Photographer
Joey collaborated with GSDM's Idea City to document and photograph the making of Project Supercar; a joint venture between the United States Air Force and the renown team at Galpin Auto Sports.
Role: Creative Director, Content Producer
The team at GAS takes the definition of "car guy" to whole new level. Like building a car from scratch–live on stage at SEMA in just 3 days, or seeking out one of Ed Roth's most sought after long-lost vehicles; thought to be gone forever, until the team at GAS uncover it in Mexico, being used as a dumpster.
Role: Director | DP
In collaboration with O’dwyer Communications, Joey helped realize Hanger's vision for this heartfelt internal communications campaign.