Joey is a Los Angeles-based award-winning producer who’s developed visual content for notable brands such as the U.S. Armed Forces, Ford, GM, Brietling, and Warner Bros. His career began in advertising at a very early age, working part-time at various commercial production companies in the late 80’s. Through internships and mentorships, he worked his way up the camera department to cinematographer and eventually began directing television commercials and developing story-based content through his own production company.